Horizon Travel and Tours (HTT) is a new company which will begin operations next year and provide travel packages to people in Malaysia and also tourists from all over the world who wish to experience the beauty of Malaysia especially the unique part of it; cultures in multi-racial country. An opportunity for this company success exists because the government of Malaysia is running a campaign called ‘Visit Malaysia’ every year to boost Malaysian economic sector through tourism industry, which is currently the second Malaysian economic contributor after manufacturing industry. Further, the availability of the low-cost carrier such as Air Asia and vast promotions held by the national carrier, Malaysia Airlines helps people in Malaysia to travel and experience the nature’s beauty of this country. HTT is poised to take advantage of this environment with experienced staffs, excellent locations and effective management and marketing.